PRINCIPLES OF MARKETING   [Archived Catalog]
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BUS 1301 - PRINCIPLES OF MARKETING

Minimum Credits: 3
Maximum Credits: 3
The concepts of marketing management are introduced through discussion of the four P's of marketing - the right product in the right place, properly priced, and effectively promoted.
Academic Career: Undergraduate
Course Component: Lecture
Grade Component: LG/SNC Elective Basis
Course Requirements: PREQ: ACCT 0111


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